heybooster Analytics Audit

1- Bounce Rate Tracking

Bounce Rate is a metric that shows the percentage of visitors who leave your site without visiting a page other than the landing page. This metric is very important for websites; because it not only indicates problems you do not notice on some pages of your site, but also provides important clues about the behavior of visitors.
Please be aware what Bounce Rate says you

2- Not Set Landing Page 

Google Analytics assigns the value ‘(not set)’ when it has NOT received any information for the dimension you have selected. One of the reports in Google Analytics where you may see the (not set) value more often than not, is that of Landing Page.
The Landing Page dimension basically tells you which page or screen a user viewed first when they visited your app or website. Having (not set) in this report can be an indicator of some issue in your tracking.
‘Not set’ in landing page reports can be due to any number of reasons. 

3- Google Ads Account Connection

Since Google Analytics is a platform where all data is collected in one place, we must feed it continuously from there.
If you are confused with the Google Ads panel to measure the performance of your campaigns, then we recommend using Analytics.
For this, your account must be connected with Google analytics.
heyBooster will do this check for you  

4- Session – Click Discrepancy

Google says session – click Discrepancy consists of the following reasons.  
  • Comparing long date ranges may include periods during which your accounts were not linked.
  • Linking multiple Google Ads accounts to the same Analytics view complicates the information in your reports.
  • Filters may remove some of the data from your Analytics reports. Check that there are no filters editing your campaign final URLs.
  • Google Ads data is imported into Analytics at the time you view your report, so data is current as of the most recent hour.
  • Use the check list provided here to verify your configuration. See the rest of the article for further discussion of why data differences can occur.
Do you have any of these situations? 

5- Bot & Spam Excluding

There is a small point you can do while taking care of creating views.
If you don’t want to deal with bots and spam in such complex data, you should activate Bot Filtering” under the view creation settings.

6- Site Search Tracking

If you have a search bar on your site, you can get an idea of what users are looking for.  
The Analytics Site Search Report is a report to help you do this. You can see what results they’re leading to where users start searching within.

7- GDPR Compliant 

Data Retention has become another important issue with GDPR.
Allows you to set the amount of time it takes for the user and activity level data stored by Google 
Analytics to be automatically deleted from Analytics’ servers.
  • Each time you change the retention period, it will be active after the next 24 hours.
  • Increasing retention time or changing to Do not expire automatically does not affect the data you have previously collected.
You can find the official Google document here  

8- Enhanced E-Commerce Activity

There are many situations where you can identify with the enhanced E-commerce module.
For example;
  • At what step are you losing customers and turnover?
  • How did behavioral differences occur between new and returning customers?
  • Which products are not displayed too much and never bought or purchased?
  • Which products / brands come up to the basket step and are removed from the basket at most?

9- Raw Data View 

There are a variety of ways to track an account. These can be confusing in some cases. Considering this situation, Google engineers thought that “Look, there is a structure called Views. Use it.”  
Views are a structure that contains only the data covered by these filters using specific filters.
A view that contains raw data. It does not contain any filters. The data is transferred directly to the view as it is. And also this view is very important to create and must be created before all views. You can use the data flow for emergencies when you accidentally stop due to any filter you apply in other views.


If you run your operations on PST time, you will confused when your Analytics show your data CEST time. Because it is 9 hours different! 
  • You can change your timezone on the View Setting.  


If you getting traffic different country which has different currency, you can change your currency in Google Analytics.  

Default Page Control

You have to avoid changing the Default Page setting. It has to be unfilled. If you change something there, your “Page View” report will show wrong data. 

Domain Control

If you getting traffic from your Hostname your websiteURL dimension works well. But you saw your traffic getting another Hostname you have to check your websiteURL dimension.

Content Grouping

 If you want to analyze your topics or product group, you can use Content Grouping. You can use content groups to evaluate traffic, conversions, and page value based on the custom categories you define in Google Analytics. 
 For example, if you you run an e-commerce site that retails shoes, you could create a content grouping for running shoes. 

User Permission 

User permissions allow you to provide a specific level of access to certain users. In Google Analytics has 3 levels of access. First Account Level access that is top level of organization which can include multiple properties (websites) and multiple views. Providing access at account level means allowing access to all the properties and views in your account.
Second, Property Level access is that There can be multiple views under 1 property.
For example, all website data for yoursite.com can be 1 view whereas only traffic to the subdomain blog.yoursite.com can be another view. Third, View Level access is that allows access to only a defined view of data from a website property.

Other in Channel Grouping  

You create your content grouping very well but if you have Other  channel in your content grouping and it has more then 5% session in your traffic, you should create a new channel.

Event Tracking 

You can track user behavior in your site. If you don’t track them, believe me, you missing big opportunity. 
Here some tips for you; 
If you run an e-commerce site, you can track Product Click, AddToCart , Checkout, Purchase events.

404 Error Page

Imagine that, you want to buy a new television and you know what you buy. You click your favorite e-commerce website. But, wtf? You can’t see the product, you just see a number which is 404! What would you do? You quit there and you will find another e-commerce website. I think your shopping behavior will change because of these experience. 
Come, I will help you how can you find your 404 Error pages
You have to redirect your 404 pages immediately.

Self Referral

A self-referral is referral traffic that originates from pages within your own domain. In general, self-referrals indicate that there are Analytics implementation problems on your site.
If you’re receiving self-referrals, that may mean that traffic to your site is being attributed incorrectly, or that your session count is inaccurate. There are a few different implementation problems that can cause self-referrals.
Read more

Payment Referral

It’s the issue of proper attribution of conversions/e-commerce transactions towards a traffic source in the presence of payment gateway referral traffic. In many cases the implementation of a payment gateway requires that some traffic is sent to the payment gateway site and back to your site. This results in a visit with source “your payment gateway domain” and medium “referral” to be recorded in Google Analytics.
To solve this problem you need to apply referral exclusion: https://support.google.com/analytics/answer/2795830?hl=en

Goal Setting Activity

Goals let you to measure conversions on your site and are an essential tool in Analytics. A goal represents a completed activity, called a conversion, that contributes to the success of your business.
Regardless of what business you’re in, defining both micro and macro goals for your site or app is one of the most important parts of your implementation. Macro goals correspond to the primary objectives of your site, such as ecommerce transactions or lead generation conversions. Micro goals help you understand the contribution of other user activities that lead up to the primary conversion.
The articles in this topic help you create, edit, share, and manage the recording status of goals.

Custom Dimension

Custom Dimensions empower you to record extra, non-standard information in Google Analytics. You would then be able to turn or fragment your information dependent on these dimensions, comparatively to how you would with standard dimensions like source, medium, city, or browser. Custom dimensions can even be utilized as channels at the View-level, enabling you to confine a particular subset of your group of spectators or traffic for more profound investigation.
See how to create and learn more :  https://support.google.com/analytics/answer/2709829?hl=en

Data Retention Period

The Google Analytics Data Retention controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers.
You can choose how long Analytics retains data before automatically deleting it.
For Web properties, the setting applies to user-level and event-level data. You can choose:
  • 14 months
  • 26 months
  • 38 months
  • 50 months
  • Do not automatically expire
For App + Web properties, retention of user-level data, including conversions, is fixed at up to 14 months. For all other event data, you may choose the length of retention:
  • 2 months
  • 14 months
When data reaches the end of the retention period, it is deleted automatically on a monthly basis.

Remarketing Lists

A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert. You create remarketing audiences based on user behavior on your site or app, and then use those audiences as the basis for remarketing campaigns in your ad accounts like Google Ads and Display & Video 360.
To create remarketing lists and learn more: https://support.google.com/analytics/answer/2611268?hl=en

Custom Metrics

Custom metrics are like standard metrics in your Google Analytics account however you create them yourself to collect unique interactions with your website that aren’t automatically tracked.

Sampling Check

In data analysis, sampling is the practice of analyzing a subset of all data in order to uncover the meaningful information in the larger data set. For example, if you wanted to estimate the number of trees in a 100-acre area where the distribution of trees was fairly uniform, you could count the number of trees in 1 acre and multiply by 100, or count the trees in a half acre and multiply by 200 to get an accurate representation of the entire 100 acres.
This article explains the circumstances under which Analytics applies session sampling to your data in order to give you accurate reports in a timely fashion: https://support.google.com/analytics/answer/2637192?hl=en

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